First Supply Expands Detroit Presence with New Branch Location

11/7/2024


Madison, WI – First Supply, a trusted wholesale distributor of plumbing, HVAC, municipal, waterworks, well and septic, PVF, and industrial supplies, is excited to announce the upcoming opening of a new branch in Madison Heights, MI, just north of Detroit. Building on our Michigan presence, first established with the 2018 opening of the KOHLER Signature Store in Birmingham, this new location reinforces our commitment to the region. Conveniently located near I-75 and I-696, the branch will expand access to First Supply’s products and services across the area, with operations set to begin in the first quarter of 2025.

The Detroit branch will operate as a full-service plumbing location, strengthening First Supply’s relationship with the local community and providing comprehensive support to area contractors, builders, and homeowners. 

“This expansion reflects First Supply’s commitment to growth and innovation,” said Katie Poehling Seymour, President & CEO of First Supply. “The timing couldn’t be better—our enhanced transportation and logistics model, made possible by our new distribution center under construction in West Salem, WI, positions us to serve the Detroit market and beyond with greater efficiency. With 127 years in the business and a strong foundation through our longstanding partnership with the KOHLER Signature Store, we’re proud to carry forward our legacy of exceptional service. Our Detroit branch is a testament to that legacy, and we look forward to building new connections and expanding opportunities in the area.”

To support the new branch, First Supply will be hiring for key positions, including branch management, customer service, and operations. Recognized as a 2024 Top Workplace, First Supply offers a collaborative, people-first culture. Interested applicants can find more details about these positions on the First Supply careers page.

About KOHLER Signature Store by First Supply
KOHLER Signature Store by First Supply provides an immersive shopping experience for homeowners and trade professionals. As the first distributor-owned, single-branded KOHLER Signature Store in the U.S., opening in Edina, MN, in 2012, First Supply has expanded its reach across the Midwest with locations in Michigan, Minnesota, Wisconsin, and Kansas. Each store offers exclusive access to KOHLER’s trusted brands—Kallista, Robern, Ann Sacks tile, and custom vanities—empowering customers to transform ideas into tangible designs with expert guidance and inspiration.

About First Supply
Established in La Crosse, WI, First Supply is the largest Wisconsin-based wholesaler, with 52 upper Midwest locations, including 28 First Supply distribution branches, 5 First Waterworks branches, 1 Central Distribution Center, 14 Gerhard’s Kitchen, Bath and Lighting Stores, and 4 KOHLER Signature Stores by First Supply. Founded in 1897, First Supply is a 5th-generation, family-owned, single-source provider employing over 650 people and offering HVAC, builder, plumbing, lighting, waterworks, industrial PVF, pump, well, and septic supplies.

Contact:
Brooke Barney
[email protected]
608-893-3705