Welcome ICP Dealers

The goal of the First Supply ICP Dealer Program is to provide a consistent platform for our dealers to use to be competitive in the HVAC marketplace while providing opportunities for business development and profitability sales growth for every dealer partner. First Supply uses this program to offer maximum financial value to our most loyal ICP dealers to help them grow and thrive with their chosen ICP brand. It also serves as a platform for focusing and maximizing programs and value provided by ICP. Lastly, and most importantly, the ICP Dealer Program serves as a way for First Supply to build and maintain long lasting relationships with our ICP Dealer partners.

Available in select MN, WI, IA, and IL markets.

Available in the Eau Claire, WI market only.

2025 HVAC Dealer Program with ICP

Please complete the registration form below to sign up for the 2025 program with First Supply.

Fill out my online form.

Program Highlights

  • Equipment Volume Rebate
  • Preferred Vendor Growth Rebate
  • Marketing Co-op
  • First Training Allowance
  • Seasonal Promotions

Co-op

Reminder: ALL CLAIMS need to be submitted within 90 DAYS OF THE INVOICE DATE and submitted before January 31, 2026.

Advertising funds earned based on ICP residential motor bearing equipment and controls sales from January 1, 2025 and December 31, 2025. In order for Dealer spend to be eligible for 2025 advertising dollars, invoice must be dated between 1/1/25 and 12/31/25. 2025 claims needs to be submitted to First Supply by January 31, 2026. Account must be in good standing with First Supply to be eligible for reimbursement.


Co-op Guidelines


General guidelines quick glance:

  • The Comfortmaker / Tempstar brand logo should have equal treatment and display area to dealer name or logo
  • The Comfortmaker / Tempstar logo should be clearly and prominently shown
  • The current logo should be used without alteration
  • Registration mark (®) or trademark (™) should be visible
  • Do NOT place the logo in a shape / box. You can use one color (black) or you can do a reverse logo (white) if the background is dark
  • No competing products may be promoted or listed with the Comfortmaker / Tempstar brand
  • Dealer website must have Comfortmaker / Tempstar logo prominently shown on the home page. Other non-competing brands may be advertised on separate pages/tabs of the website without being pro-rated.
  • Ads cannot suggest “Authorized Dealer” or imply endorsement by Comfortmaker / Tempstar Air Conditioning & Heating
  • For TV, the brand logo and tagline must be prominently shown and the brand name must have audible mention during the spot
  • For radio, audible mention of the brand name at least twice for :30 spots and at least three times for :60 spots, with audible mention of the tagline (CM: "Comfort With Confidence" / TS: "Quality You Can Feel") at least once

AdVantage Program – Online marketing platform that will help you create your own custom marketing materials, like direct mail, print media, email and text messaging. Attach receipt of items purchased.

Advertising Specialties – Magnets, pens, shirts, hats, etc. Attach invoice and photo of item showing the vendor logo. Clothing and other items with the Comfortmaker or Tempstar logo must adhere to the brand standards (color, size, etc). Attach invoice and a photo of ALL items listed on invoice that included a logo (front and/or back). 

Billboard Advertising – Attach invoice and photo of the final piece showing the vendor logo + brand tagline.

Branded Identification – Outdoor branded signs, vehicle signs, yard signs, uniforms, banners, etc. Attach invoices and picture if brand is not stated on invoice.

Direct Mail – Postcards, flyers, etc. Attach invoice and copy of mail piece.

Identification – Outdoor branded signs, vehicle signs, yard signs, uniforms, banners, etc. Attach invoices and photo of the completed piece.

Internet Advertising including Keywords – Attach invoice and ad proofs. If ad redirects to a webpage, the web address must be provided on invoice. The web page must abide by advertising guidelines.

In-Store Displays – Invoice for equipment on display. Must remain on display at least 12 months.

Newspaper Advertising – Comfortmaker / Tempstar Logo must be at lease 50% the size of the Dealer Logo to qualify for 50% co-op. Logo at a smaller size will qualify for 25%. Attach invoice and sample of each ad run during the invoice time period.

Radio or TV Advertising – Attach invoice and notarized affidavit from the station showing the date and time of the broadcast and the script and/or storyboard. Refer to advertising guidelines for additional Brand requirements.

Radio Requirements

  • Comfortmaker: Audible mention of the Comfortmaker name should occur no less than twice in a 30-second spot and three times in a 60-second spot. Audible mention of the brand tagline “Comfort With Confidence” must occur at least one time.
  • Tempstar: Audible mention of the Tempstar name should occur no less than twice in a 30-second spot and three times in a 60-second spot. Audible mention of the brand tagline “Quality You Can Feel” must occur at least one time.

Sponsorships – Ball teams, sports events, race cars. Attach invoice and photo of brand usage.

Vehicle Graphics – The Comfortmaker / Tempstar brand logo should have equal treatment and display area to dealer name or logo to qualify for 50% co-op. Logo at a smaller size will qualify for 25%. Notice: First Supply Marketing Dept. can get pre-approval for your artwork. Please give your Salesperson a proof/drawing of your proposed artwork and they can coordinate getting it approved.

Yellow Pages – Comfortmaker / Tempstar Logo must be at lease 50% the size of the Dealer Logo to qualify for 50% co-op. Logo at a smaller size will qualify for 25%. Attach invoices and proof or copy of ad. NYPM is the preferred vendor.

Personal Use Program

  • The Comfortmaker and Tempstar Personal Use Program (PUP) is designed to allow an individual from a dealership or distributorship the opportunity to purchase our top-of-the-line ICP products for their own home at highly subsidized pricing.
  • View the Personal Use Programs by clicking on the vendor link for Comfortmaker or Tempstar (pdf) and following the Enrollment Process.

Resources

Comfortmaker Logo Zip (eps & png) | Brand Guidelines (pdf)

Tempstar Logo Zip (eps & png) | Brand Guidelines (pdf)

ICP is a part of Carrier, a leading global provider of innovative HVAC, refrigeration, fire, security and building automation technologies.